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Privacy Policy

Welcome to NowGamerz (nowgamerz.com). Your privacy matters to us, and we’re committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit our gaming website. It also outlines your rights under various international laws and how we comply with them. Please read this policy carefully.

1. Who We Are

NowGamerz operates the website nowgamerz.com. We’re based in the United Kingdom and aim to deliver gaming news, reviews, and resources for players worldwide. For questions about this Privacy Policy or your data, please contact us at:
Email: nextgenzdigital.uk@gmail.com
Address:
NEXTGENZ DIGITAL LTD
124 City Road
London
EC1V 2NX

2. What Data We Collect

When you visit nowgamerz.com, we may collect the following types of data:

  • Personal Data: Information like your IP address, browser type, device information (e.g., console or PC specs), and approximate location (derived from your IP address).
  • Usage Data: Details about how you use our site, such as pages visited (e.g., game reviews or news), time spent, and clicks, collected via cookies and analytics tools.
  • Social Media Data: If you interact with embedded social media features (e.g., sharing a review or liking a post), those platforms may collect data about you (see Section 6).
  • Uploaded Content: If you submit content (e.g., screenshots, comments, or text via forms), we may store that content.

We only collect data necessary to enhance your gaming experience and run our website effectively.

3. How We Use Cookies

Cookies are small text files stored on your device to help our website function and improve your experience. Here’s how we use them:

  • Essential Cookies: These are required for the site to work, like saving your settings or enabling core features. Consent isn’t needed for these under most laws.
  • Analytics Cookies: We use Google Analytics to track site usage (e.g., popular game pages, visitor stats). These cookies collect data like your IP address and browsing behavior.
  • Social Media Cookies: Embedded features (e.g., Twitch streams, Twitter embeds) may set cookies to track your activity for their purposes.
  • Third-Party Cookies: Some cookies come from third-party services we use (e.g., gaming ads or video embeds).

International Laws on Cookies

  • UK GDPR and PECR: In the UK, we must inform you about cookies and get your consent for non-essential ones (e.g., analytics or social media cookies). Consent must be clear, specific, and opt-in—not pre-checked or assumed. Use our cookie banner to manage preferences.
  • EU GDPR and ePrivacy Directive: For European Economic Area (EEA) users, non-essential cookies require consent. The ePrivacy Directive (soon to be the ePrivacy Regulation) governs electronic communications, including cookies.
  • US Laws: The US has no federal cookie law, but states like California (CCPA/CPRA) require transparency and an opt-out for data sales. We don’t sell your data but disclose cookie use here.
  • Other Regions: Laws differ globally. Canada’s PIPEDA requires transparency and consent, while Australia’s Privacy Act may apply if we target Australian users.

You’ll see a cookie banner on your first visit. Accept, reject, or customize your settings—we won’t set non-essential cookies without your consent.

4. Google Analytics

We use Google Analytics to understand how gamers use our site. It collects:

  • IP Addresses: Google Analytics 4 (GA4) anonymizes IPs for EU/EEA users before processing, so full IPs aren’t stored.
  • User Behavior: Data like page views (e.g., most-read reviews), session duration, and device type.
  • Unique Identifiers: Cookies assign a unique ID to track returning visitors.

International Laws on Google Analytics

  • UK GDPR and EU GDPR: Google Analytics complies with GDPR if set up properly. We’ve disabled data sharing with other Google products and signed a Data Processing Agreement with Google. Data transfers to the US rely on the EU-U.S. Data Privacy Framework (DPF), adopted in July 2023, ensuring protection for EU/UK data sent to certified US firms like Google—though legal challenges persist.
  • Schrems II Ruling (2020): The EU Court invalidated the Privacy Shield, citing US surveillance laws (e.g., FISA 702). The DPF mitigates some issues, but your data may still go to the US.
  • Other Regions: For areas without adequacy agreements, we use Standard Contractual Clauses (SCCs) with Google to secure data transfers.

Opt out via our cookie banner or the Google Analytics Opt-Out Browser Add-on.

5. Data Saving and Storage

We save data to deliver our services and enhance your experience:

  • Server Logs: IP addresses and access times are stored briefly for security and diagnostics.
  • User Content: Uploaded files (e.g., game screenshots) or form submissions are stored securely on our servers or with trusted third-parties.
  • Retention: We keep data only as needed (e.g., analytics data for 14 months, server logs for 30 days) unless legally required otherwise.

International Laws on Data Saving

  • UK GDPR and EU GDPR: Data must be processed lawfully, stored securely, and deleted when no longer needed. See Section 9 for your rights.
  • US CCPA/CPRA: Californians can request deletion or opt out of data sales (not applicable here).
  • Global Standards: Laws like Canada’s PIPEDA or Brazil’s LGPD also require secure storage and purpose limitation.

Our servers are located in [insert location, e.g., the UK]. International transfers comply with laws like the DPF or SCCs.

6. Social Media Embedding

We embed social media features (e.g., YouTube trailers, Twitch streams) to enrich content. These platforms may:

  • Collect your IP address, browsing data, or interaction details.
  • Set cookies if you’re logged in or engage with the embeds.

International Laws on Social Media Embedding

  • UK GDPR and EU GDPR: We must inform you about third-party data collection and get consent for related cookies. Platforms like YouTube or Twitch may transfer data to the US under the DPF or SCCs, with the same rules as Google Analytics.
  • US Laws: These platforms follow US laws, but their practices are governed by their own policies (linked below).
  • Other Regions: Consent and transparency rules apply where data protection laws exist.

See the privacy policies of YouTube, Twitch, or Twitter for their data practices.

7. How We Use Your Data

We use your data to:

  • Operate and improve nowgamerz.com.
  • Analyze site performance (via Google Analytics).
  • Respond to inquiries or manage uploaded content (e.g., comments).
  • Ensure security and meet legal obligations.

We don’t sell your data or use it for automated decision-making/profiling.

8. Sharing Your Data

We may share your data with:

  • Service Providers: Companies like Google (Analytics) or hosting providers, under strict agreements.
  • Legal Authorities: If required by law or to protect our rights.
  • Third-Party Embeds: Social media platforms, as noted in Section 6.

All transfers comply with laws like the UK GDPR, EU GDPR, and DPF/SCCs where applicable.

9. Your Rights

Depending on your location, you have rights under various laws:

  • UK GDPR and EU GDPR: Access, rectify, erase, restrict, or object to processing your data; request portability; withdraw consent anytime.
  • US CCPA/CPRA: Know what data we collect, request deletion, opt out of sales (not applicable).
  • Other Laws: Similar rights may apply (e.g., Canada’s PIPEDA, Australia’s Privacy Act).

Email us at nextgenzdigital.uk@gmail.com to exercise your rights. We’ll respond within one month, per GDPR rules.

10. Security

We use reasonable measures (e.g., encryption, secure servers) to protect your data. However, no online system is fully secure, and we can’t guarantee absolute protection.

11. Changes to This Policy

We may update this Privacy Policy. Changes will be posted here with the updated date. Check back periodically.

12. Contact Us

For questions, complaints, or rights requests, reach out at:
Email: nextgenzdigital.uk@gmail.com
Address:
NEXTGENZ DIGITAL LTD
124 City Road
London
EC1V 2NX

If you’re in the UK/EEA and unhappy with our response, contact the UK Information Commissioner’s Office (ICO) or your local data protection authority.